The Limo Investigates A Manhole And It's Not Asymmetrical

The Limo Investigates A Manhole And It’s Not Asymmetrical

By now you guys know that I hear the word “logo” and I slam on the limo brakes, right? (That’s also why we had seat belts installed in the limo ) Yesterday Chauffeur Tink spotted a photo taken at a future shooting location of Cosmoplis and we saw something that got us both excited. Can you find it?

Looks to me like some Cosmopolis branding. This isn’t the first time we’ve seen this logo however, it was sneakily incorporated into another part of production. Do you remember?

When these photos were originally posted by Chauffeur Deb, I was staring at the names on the back, but now we have a whole new perspective on the logo treatment. Originally, we thought it was surrounded by abstract shapes but after closer inspection it looks like the letters in the title are incorporated with the design on the top of a manhole cover.

I did a little Google research to get a better visualization and I discovered it’s not just any manhole cover, it’s a New York City manhole cover. Observe:

Not only did the team behind the Cosmopolis branding come up with an inspired idea, but they also did their research. This makes me very excited. We all know how important the setting of New York City is for this story and its symbolism. I think it’s very appropriate that they’ve chosen something that is “street-related” and specific to New York to help illustrate the film.

Of course, it’s not unusual for a film to have multiple identities that are used in different instances as we’ve most recently seen with Water for Elephants.

One thing is for sure, I LIKE where the Cosmopolis branding is going and if they keep with this theme, they can do a lot of cool graphical things with the film. Grungy, street opening title sequence, asphalt movie poster . The possibilities are endless.

So tell me, what are you opinions on the logo? Do you like the grungy feel? Were you expecting something more contemporary? Did you notice the logo before this point? Let’s talk while we put a fresh coat of wax on the limo!

Photo source

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Calihi27

I LOVE how they are paying attention to detail with their branding. I like how they are going for the edgy modern look. Cronenberg is doing this all right (wouldn’t expect anything less!) And wow, great investigative skills Chauffeurs!
http://twitter.com/Stokesii Jenice Stokes

I love it……..its something that most people would not appreciate, leave unnoticed and bypass very quickly. This is a movie that is truly more than what meets the eyes. I must praise Cronenberg & his production team because they are filming some scenes in Toronto but are doing everything they possibly can to make NY so real over there. Its amazing and any gr8 team would invest a lot of research time to achieve such brand & location loyalty!!! Its awesome, i love it & I’m definitely super excited as are you guys!!!!! =D
http://www.cosmopolisfilm.com/ tinkrbe1l3

i love this. so much and LA has the best manhole.
- Marina H.
  
  San Fran.
  - http://www.cosmopolisfilm.com/ tinkrbe1l3
    
    pfft. u cant even TELL it’s san fran. what are they? ashamed of their manhole?
- Loisada
  
  City of Angels does manholes like nobody’s business… and does ladyholes even better!!
  - http://www.cosmopolisfilm.com/ tinkrbe1l3
    
    LOL
Kazrob

I think it gives it an exciting edgy feel……you are very good detectives as well as chauffeurs.
And stop arguing…they are ALL good lol
http://twitter.com/DebbieCDC Debbie (SeattleChik)

WOW!! I didn’t know you were both chauffeurs and private investigators — I’m sure Eric appreciates the multi-tasking ability of his employees!

Seriously though, that is fascinating that you tracked down that logo/branding source – and I agree it’s VERY important for as much of NYC as possible to be incorporated into this film because the city itself and it’s 24-hr atmosphere, the center of capital markets, etc. as well as Eric’s hometown, all figure into the story.

Another great job set soldiers!!
- http://www.cosmopolisfilm.com/ tinkrbe1l3
  
  LOL we’re renaissance women
Red_Hed_Lust

Kewl! And I’m not typically into exploring *ahem* “manholes”. Of course, the hard limits seem to soften when Mr. P is involved!
robmeblind

Perfect. I am envious of the creative person who thought of this. It’s a fit with the soul of the film.
http://twitter.com/luckymecandy LuckyMeCandy

Marina you’re so cool and brainy at the same time. I love it. Nice work.
Kim

Good work/didn’t know what you were talkin bout earlier! But the assymetrical clued me in.
Manholes from India in NY City….hmmm. I seem to have lost a week here, but know you will catch me up and all will be well! One small book has so many words and meanings.
A half a million hits…way to go cosmopolis and chauffuers and Cronenberg and Rob and all!