By now you guys know that I hear the word “logo” and I slam on the limo brakes, right? (That’s also why we had seat belts installed in the limo ;)) Yesterday Chauffeur Tink spotted a photo taken at a future shooting location of Cosmoplis and we saw something that got us both excited. Can you find it?
When these photos were originally posted by Chauffeur Deb, I was staring at the names on the back, but now we have a whole new perspective on the logo treatment. Originally, we thought it was surrounded by abstract shapes but after closer inspection it looks like the letters in the title are incorporated with the design on the top of a manhole cover.
I did a little Google research to get a better visualization and I discovered it’s not just any manhole cover, it’s a New York City manhole cover. Observe:
Not only did the team behind the Cosmopolis branding come up with an inspired idea, but they also did their research. This makes me very excited. We all know how important the setting of New York City is for this story and its symbolism. I think it’s very appropriate that they’ve chosen something that is “street-related” and specific to New York to help illustrate the film.
Of course, it’s not unusual for a film to have multiple identities that are used in different instances as we’ve most recently seen with Water for Elephants.
One thing is for sure, I LIKE where the Cosmopolis branding is going and if they keep with this theme, they can do a lot of cool graphical things with the film. Grungy, street opening title sequence, asphalt movie poster ;). The possibilities are endless.
So tell me, what are you opinions on the logo? Do you like the grungy feel? Were you expecting something more contemporary? Did you notice the logo before this point? Let’s talk while we put a fresh coat of wax on the limo!
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