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HomeMovie NewsQuiz: The Yr in Swag. Can You Guess Which Studio Despatched the...

Quiz: The Yr in Swag. Can You Guess Which Studio Despatched the Guitar? The Espresso Maker? The Barf Bag?!


One of many perks that doesn’t include being an awards editor? Further space for storing.

It’s a necessity, significantly within the late spring (forward of the Emmy-qualifying premiere dates of buzzy new TV reveals) and within the fall (as Oscar hopefuls start business screenings) when swag bins begin to pile up on my doorstep. Let’s face it: Awards season is, at this level, year-round; so, too, is Swag Season — and the presents are seemingly countless, and of various high quality and ingenuity.

There are the customized gadgets, just like the Levi’s denim jacket with a hot-pink “TYLER” embroidered on the entrance left pocket, courtesy of Peacock in its promotion of Angelyne, or the size-11 Air Jordans additionally despatched by Peacock to advertise Bel-Air (which arrived in a bundle with a Kehinde Wiley-designed basketball in a glass case). There’s character-specific swag, just like the Gaslit-themed cocktail set (which Martha Mitchell, performed by Julia Roberts within the Starz restricted collection, would have loved) or a The Dropout-branded plastic cup and reusable straw, much like what Amanda Seyfried carried as Elizabeth Holmes in her Emmy-winning efficiency (Hulu additionally despatched journalists a banker’s field with a juicer and contemporary greens).

Some gadgets are helpful, corresponding to Abbott Elementary Bento bins (excellent for bringing lunch to the workplace), whereas others  — a 1923-branded lantern, for these darkish nights on the vary? — rather less so. And generally I’ll obtain perishable gadgets, like pints of a Ted Lasso-inspired taste of Jeni’s referred to as “Biscuits with the Boss” (shortbread cookies in sweet-cream ice cream).

What didn’t soften or get eaten instantly sat on a shelf all yr lengthy — that’s till it was time to carry this stuff to the workplace for a year-end evaluate. Under are a few of the promotional gadgets we obtained this yr, with their branding hid. Are you able to pair the swag with the movie or TV present it’s selling?

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